Branding an emerging business.
The new life science company centered on a core concept—powering a continuous flow of information between clinical care and life science research.
We saw 3-D imagery as the ideal expression of this concept, a visual embodiment of the cyclic innovation that drove the company.
In all aspects of the Velsera brand, a unique aesthetic balance and creative tension is at work —blending the ultra-modern identity of fluid 3-D motion with the stability of refined type styles, color blocking and cinematic photo treatments.
Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Web Design /
