Imagine the Potential.
New refreshed brand identity from country’s leading private childcare provider showcases the sense of childhood discovery and joy KinderCare Learning Centers bring to more than 165,000 children across the US each day.
Core to our creative idea was to capture what happens in the KinderCare Learning Centers every day.
The playful design uses colorful building blocks inspired by shapes in KinderCare’s logo to create dynamic new images that convey the limitless imagination and the endless potential within each child and family that KinderCare serves. The new identity is currently being rolled out to KinderCare’s nearly 1400 learning centers across the country.
Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Brand film
Transform Award Winner 2021: Visual Identity (Education)
Shark Award Winner 2021: Illustration Craft
