The design concept was inspired by honoring the rich tradition of herbalism and the meticulous craftsmanship of apothecaries throughout the centuries. Hand-drawn illustrations and intricately crafted typography were employed to celebrate the innate beauty of the ingredients and the bespoke human touch evident in each letter-pressed label.
These herbal, floral, and curry bitters, meticulously crafted by Field Apothecary, are made using sustainably and organically grown ingredients sourced from the Hudson Valley. Each kit is thoughtfully curated, complete with an accordion-folded recipe card featuring tasting notes and cocktail pairing recipes, enhancing the overall experience of savoring these artisanal delights.
Limited edition 75 sets.
How International Design Award Winner 2017
Brand Identity / Strategy & Positioning / Web design / Book Design / Packaging / Art Direction
