A window to the outdoors.
Allaway is a hospitality brand that blends full-service luxury with pristine nature to create memorable outdoor group experiences. The core concept of this identity is a metaphorical window revealing how nature can open expansive potential for community growth. Our logo reflects this with A abstracted into an arched opening, looking upon a tree representing Allaway's three primary offerings: Retreats, Events, and Community.
The brand's shape language draws inspiration from the five natural elements present in Allaway’s properties nationwide. This system provides a versatile visual framework capable of growing along with Allaway’s business.
The result is a brand that is contemporary and refined, yet approachable and fun---evoking the natural serenity and community spirit at the heart of the Allaway experience.
Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Web Design / Social
TheOneClub Awards: Brand Identity 2023
