A window to the outdoors.

Allaway is a hospitality brand that blends full-service luxury with pristine nature to create memorable outdoor group experiences. The core concept of this identity is a metaphorical window revealing how nature can open expansive potential for community growth. Our logo reflects this with A abstracted into an arched opening, looking upon a tree representing Allaway's three primary offerings: Retreats, Events, and Community.

The brand's shape language draws inspiration from the five natural elements present in Allaway’s properties nationwide. This system provides a versatile visual framework capable of growing along with Allaway’s business.

The result is a brand that is contemporary and refined, yet approachable and fun---evoking the natural serenity and community spirit at the heart of the Allaway experience.

Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Web Design / Social

TheOneClub Awards: Brand Identity 2023

The Vernon Gantry position is inspired by community and forges a strategy to build a brand devoted to changing the way eyeglasses are designed and sold.

Founded in NYC’s Long Island City which dates back to the 1920’s, we used storefronts of that era, hand painted signs and window lettering from the neighborhood as inspiration.

The brand came to life cross-channel from digital to in-store experience. Custom photography was shot in the neighborhood surrounding the eyewear shop, Gantry park and at nearby warehouses.

Brand Identity / Packaging / Web design / In-store / Look book / Photoshoot / Brand film

How International Design Award Winner:
Branding/ Identity

The Natural Place To Get Away.

Step into a world of natural wonder and serenity with 400 pristine Acres reserved exclusively for you in the heart of the Endless Mountains. At the core of our creative vision lies a deep appreciation for the native wildlife that call this historic and exclusive property their home.

Showcasing the beauty of these creatures has led us to craft a playful but elegant visual identity focused on illustrations. These illustrations not only pay tribute to the diverse fauna that grace the property but also serve to accentuate the exceptional facilities and limitless possibilities for transforming your dream event into reality.

Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Web Design / Wayfinding /

Branding an emerging business.

The new life science company centered on a core concept—powering a continuous flow of information between clinical care and life science research.

We saw 3-D imagery as the ideal expression of this concept, a visual embodiment of the cyclic innovation that drove the company.

In all aspects of the Velsera brand, a unique aesthetic balance and creative tension is at work —blending the ultra-modern identity of fluid 3-D motion with the stability of refined type styles, color blocking and cinematic photo treatments.

Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Web Design /

Drift In And Stay Awhile.

The Stono's story isn’t just about serving delicious food and drinks; it’s about embracing the tide of time, savoring each moment, and indulging in the tranquil rhythm of the river. Its a story of a deep-rooted connection, local pride and southern hospitality.

Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Copywriting / Social / Naming

Imagine the Potential.

New refreshed brand identity from country’s leading private childcare provider showcases the sense of childhood discovery and joy KinderCare Learning Centers bring to more than 165,000 children across the US each day.

Core to our creative idea was to capture what happens in the KinderCare Learning Centers every day.

The playful design uses colorful building blocks inspired by shapes in KinderCare’s logo to create dynamic new images that convey the limitless imagination and the endless potential within each child and family that KinderCare serves. The new identity is currently being rolled out to KinderCare’s nearly 1400 learning centers across the country.

Brand Identity / Strategy & Positioning / Print / Digital / Art Direction / Brand film

Transform Award Winner 2021: Visual Identity (Education)

Shark Award Winner 2021: Illustration Craft

The design concept was inspired by honoring the rich tradition of herbalism and the meticulous craftsmanship of apothecaries throughout the centuries. Hand-drawn illustrations and intricately crafted typography were employed to celebrate the innate beauty of the ingredients and the bespoke human touch evident in each letter-pressed label.

These herbal, floral, and curry bitters, meticulously crafted by Field Apothecary, are made using sustainably and organically grown ingredients sourced from the Hudson Valley. Each kit is thoughtfully curated, complete with an accordion-folded recipe card featuring tasting notes and cocktail pairing recipes, enhancing the overall experience of savoring these artisanal delights.

Limited edition 75 sets.

How International Design Award Winner 2017

Brand Identity / Strategy & Positioning / Web design / Book Design / Packaging / Art Direction

Brand world for new brain performance supplement Neuriva. We created a disruptive and engaging new brand presence within this growing category with a design that combines the product’s strong natural and scientific credentials while bringing to life the key consumer insight that “bright brain = bright life”.

The complete brand world includes Neuriva’s visual identity, wordmark and logo, packaging, illustrations, key visuals and a suite of iconography that has been used for the brand’s digital presence.

Brand Identity / Packaging / Digital / Art Direction / Brand film

FAB awards winner 2019: Brand Identity: Creative & Effectiveness

Introducing new KetelOne Botanical. Working with the new packaging done by Cleasens which is an elegant spin on vintage botanical illustrations. We created the the perfect ‘golden hour’ rooftop occasion.

As you step into the Botanical party your senses are heightened as we capture the creation of the perfect serve; taste, scent, sound and even a little magic.

The tvc really played up the sensorial aspect of the drink, highlighting the amazing new taste, scent sound in creating the perfect serve. Making for an intriguing yet approachable product launch which succeeded in making Botanicals the true drink of the summer.

Campaign Concept / Print / Digital / Art Direction/ Film

Photography: Martin Wonnacott

See water in a new light.

In the modern world, clean water is often taken for granted and the great work that we do can get overlooked. We’ve created a brand identity system that’s inspired by the way that light refracts and reflects in water —so that we can highlight our important work in water care with clarity, lightness and a sense of celebration.

Brand Identity / Strategy & Positioning / Digital / Naming / Art Direction

Photography: Leigh Webber

4th Floor Reopening Campaign

After a long renovation, the New-York Historical Society was ready to reopen its fourth floor galleries. The NYHS recognized this as a key opportunity to engage new, diverse audiences—but in order to capitalize on it, they knew that they’d need to be innovative in how they framed the reopening. The historical society was ready to try something new.

The word “society” suggests exclusivity. We saw the reopening of the NYHS’s fourth floor as a chance to rethink the role a historical society can play in a culture obsessed with all things “social.” A stylized numeral 4 was used to frame intriguing glimpses into the subjects of the new galleries, which include the Center for Women’s History and an exhibition of Tiffany lamps. The fourth floor thus became a symbolic keyhole, and the society a door that visitors could open to discover the city’s past.

Campaign Identity / Print / Digital / Art Direction

Unlocking the heart of a heritage brand.

We partnered with the regional Southern California grocer for the largest brand activation effort in their history.

Core to our creative ideas was to unlock their longstanding “S” by building equity into this iconic underutilized asset.

This graphic element was made a signature across the brand’s visual identity system, offering a warmth, energy and a “visual hug” to executions. In addition illustrative accents act to highlight the 5 senses and drive appetite appeal throughout SB core offerings.

The new identity and store decor is currently being rolled out to StaterBros nearly 170 locations across SoCal.

Brand Identity / Strategy & Positioning / Art Direction / Store Decor / Food & Lifestyle Photography Shoot / Brand Campaign, OOH, TV, Radio / Print / Digital / Social Media

TheOneClub Awards: ReBrand 2022

Clif: The Power of Perseverance

"We all have a Clif." This design concept embodies resilience, celebrating the journey of overcoming challenges. The bold, simplified visual system reflects strength and confidence, connecting with a diverse audience.

A hidden face in the mountain pays homage to Clif’s roots, reinforcing the brand’s message—success isn’t about reaching the top, but finding purpose in the climb.

ZBars: Fueling the World of Z

For Clif’s kids’ brand, ZBars, the design captures the energy of childhood, creating "The World of Z"—a playful universe where flavors come to life.

Each flavor transforms into a unique landscape, inviting kids to explore. Bold colors, dynamic illustrations, and lively typography bring the world to life, fueling their imagination as they zigzag through their day.